Social Commerce for Brand Building

If you’ve used the Internet, you’ve been exposed to social commerce in some form. From Amazon reviews to Yelp, strangers influence what we think of products and brands. As a business owner, there are many ways to “socialize”. Engaging in social media or providing the tools for recommendations are some examples but the potential for… Read More »

Open Office

Fed up with Microsoft or just don’t want to pay for another install of Microsoft Office Suite? Try out Open Office from Oracle. Don’t ask me why this even exists but it does and it works great. And did I mention it’s free. Mac or PC. http://download.openoffice.org/    

Are Web Banners Still Relevant?

When was the last time you clicked on a banner? Was it for an event or a product? Was there an offer associated with the ad? Since the introduction of targeted ad network technology, there’s no question that web banners are becoming more relevant to viewers. A web page can match your locally stored cookies… Read More »

10 Inbound Marketing Ideas

Inbound marketing is creating content that brings potential customers to you through search engines and incoming links. Why inbound marketing? Read on…

Your Footprint on the Web

Many business depend on search results for new leads. One of the most effective ways of increasing your search result ranking is by increasing the size of your footprint on the web.

Mac Mail Plug-ins

Ok. Another tech tip for your email program. Why not? It’s the application you use the most. Sorry PCs, these plug-ins are for Mac Mail only.

Organize Your Monday Morning Email

If you’re like me, Monday mornings mean sifting through your inbox, separating actionable work items from Facebook and LinkedIn updates. Most of you probably use Flags for this but there’s a way to take this a step further with Smart Mailboxes.

Web Development and ROI

In a recovering economy, there’s an understandable focus on justifying every marketing dollar. For companies that are in survival mode, increasing revenue as quickly as possible is the order of the day.

Marketing Interrupted

Imagine you’re watching television and a commercial comes on. You have to wait for it to end so you can continue watching your favorite show. Or, you’re reading your favorite magazine. You occasionally have to skip past full page ads.