Topic: Marketing

Marketing Websites and the Core Experience

One of the most significant issues faced by tech companies is the demand to add new features to their apps. At some point, their original mission can become lost as the app is trying to be too many things to too many people. The experience of using the app may begin to seem unfocussed because it has drifted away from the… Read More »

The True Value of the Design Process to Your Organization

We are undoubtedly entering the “age of design” and much has already been written on this topic. At this point, most business owners would agree that it’s a competitive advantage to have a public facing brand, products and marketing material that is distinctive and professional. So you’re thinking of upgrading some aspect of your marketing… Read More »

Google+ for Marketers

By now, I’m sure that Google+ has attracted your attention but committing resources to yet another social media channel is a hard sell. Even though it’s just getting it’s legs, it may still be worth establishing a presence there now.  Keep in mind that Google never releases products that are shiny, polished and ready for… Read More »

Social Commerce for Brand Building

If you’ve used the Internet, you’ve been exposed to social commerce in some form. From Amazon reviews to Yelp, strangers influence what we think of products and brands. As a business owner, there are many ways to “socialize”. Engaging in social media or providing the tools for recommendations are some examples but the potential for… Read More »

Are Web Banners Still Relevant?

When was the last time you clicked on a banner? Was it for an event or a product? Was there an offer associated with the ad? Since the introduction of targeted ad network technology, there’s no question that web banners are becoming more relevant to viewers. A web page can match your locally stored cookies… Read More »

10 Inbound Marketing Ideas

Inbound marketing is creating content that brings potential customers to you through search engines and incoming links. Why inbound marketing? Read on…

Your Footprint on the Web

Many business depend on search results for new leads. One of the most effective ways of increasing your search result ranking is by increasing the size of your footprint on the web.

Web Development and ROI

In a recovering economy, there’s an understandable focus on justifying every marketing dollar. For companies that are in survival mode, increasing revenue as quickly as possible is the order of the day.

Marketing Interrupted

Imagine you’re watching television and a commercial comes on. You have to wait for it to end so you can continue watching your favorite show. Or, you’re reading your favorite magazine. You occasionally have to skip past full page ads.