The web is still overrun with sites that are essentially just text on a page. You know who you are. While tablets are transforming the web into something that is more friendly toward reading, today’s web is still about interacting.

“Interactive” used to just mean:

  • click and read
  • click and read

Now more that ever, it means:

  • click and think
  • click and laugh
  • click and reach out to others
  • click and buy something
  • click and create

You get the idea. These sites are memorable. These sites get results because users are engaged.

Engagement is the start of a beautiful relationship.